PEPSI® - Q1 WIN2WAYS - OFFICIAL RULES

(01/15/2012 – 06/15/2012)

NO PURCHASE OF PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. GAME ONLY OPEN TO LEGAL RESIDENTS OF THE U.S. RESIDING IN THE 50 UNITED STATES THROUGHOUT THE PROMOTION PERIOD AND WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY.  THE GAME SHALL BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW.  GAME BEGINS 01/15/2012 AND ENDS 06/15/2012.

FOR MORE INFORMATION OR QUESTIONS ON THIS SWEEPSTAKES, PLEASE CALL 1-800-897-8463

1.      HOW TO PARTICIPATE: No purchase, and no entry fee, payment or proof-of-purchase necessary to participate.  Instant Win and Sweepstakes starts January 15, 2012 and ends June 15, 2012 (the “Promotion Period”).  By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Pepsi-Cola Company, Purchase, New York (“Sponsor”), whose decisions shall be final and binding in all respects.

2.     SWEEPSTAKES:  At a participating Pepsi-Cola vending machine, text the unique Promotional Code (“Code”)  on the static cling from your mobile phone to to “72579” during the Game Period for one (1) entry into the Sweepstakes. Participants must have a mobile phone with text messaging capabilities to register/enter by text message. Entry by text constitutes your agreement to receive the bounce-back text messages and, if applicable, text messages and/or calls for prize notification and instructions on how to claim your prize. Participants registering/entering this Game via text message may incur a standard text message charge from their wireless service provider for each message sent and received.  Standard text message and data rates apply. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges.  Not all wireless carriers participate. NO PURCHASE NECESSARY. To enter without sending a text message, send a self-addressed envelope to: Q1 Win2Ways Sweepstakes, PO Box 516, Eagle River, WI, 54521 postmarked May 15, 2012 to be received no later than May 30. 2012. Game play must be completed during the Promotion Period in order to be valid. Proof of play and/or winning will not be deemed valid unless verified. Limit one (1) Sweepstakes Code entry per verified Code entered, per person/ email/ household/ wireless account per day regardless of method of entry. Total number of Codes distributed by the Sponsor throughout the promotion are approximately 50,000 based upon an estimated number of game pieces produced at the time of printing of these Official Rules; actual number may vary. Codes expire 11:59:59 PM ET 6/15/12. Codes that are not verified or recognized as invalid by Sponsor or that are deemed as previously entered will be void and not eligible for entry in the Sweepstakes.

The name of the person submitting the text message upon Sweepstakes entry must be (a) the name of the authorized account holder of such mobile number, otherwise, entry may be deemed void.  In the event of dispute over the identity of a potential winner, entries will be declared made by the registered user of the phone number used at the time of entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of the phone number submitted upon entry. It is solely the responsibility of the entrant to notify the Pepsi-Cola Company (“Sponsor”) in writing if the entrant changes his or her phone number during the Game Period.

Proof of text messaging does not constitute proof of delivery or entry.  All entries become the property of Pepsi-Cola Company (“Sponsor”) and will not be returned to entrant.  Every entry submission must be manually key-stroked and manually entered by the individual entrant; automated and/or repetitive electronic submission of entries (including but not limited to entries made using any script, macro, bot or Game service) will be disqualified and transmissions from these or related e-mail, IP addresses, or phone numbers may be blocked.

3.     SWEEPSTAKES PRIZES*: One (1) Grand Prize will be awarded, consisting of one (1) trip for two (2)  Caribbean Fitness Cruise, including Round trip coach air transportation and seven (7) nights for two (2) persons (winner and guest) based on double occupancy and five-hundred ($500.00) spending money. Est. retail value up to $10,000.00. All other expenses not specifically mentioned herein are solely the responsibility of prize winner.  Winner and travel guest must travel on same itinerary.  If travel guest is a minor, (under age of 18), minor must be accompanied on trip by minor’s parent or legal guardian, who must be the winner.  Travel guests will also be required to sign and return a travel release before any travel occurs.  Five (5) First Prizes will be awarded, consisting of a Nintendo Wii Fit package, including a Nintendo Wii and Wii Fit Plus game, Est. retail value $299.00; and Twenty (20) Second Prizes will be awarded, consisting of a Gym Duffel Bag, Est. retail value $25.00. Limit one (1) prize per name and household address. *Odds are based on total number of entries received.

4.     INSTANT WIN:  When you purchase any Pepsi-Cola beverage from participating vending machines, peel away the sticker (“the Game Piece”) to reveal it’s winning message (as described below).  To receive one (1) instant win free game piece without purchase: Hand print your name, age, complete street address and daytime phone number on the official entry form or on a plain piece of 3” x 5” paper. Mail your completed entry to: Q1 Win2Ways Instant Win at North Star Marketing/ Pepsi Fulfillment Center, PO Box 788, Eagle River, WI 54521 postmarked by June 15, 2012.

5.     INSTANT WIN PRIZES: Purchase any  beverage Game Pieces to see if it reveals a winning message indicating that you may have won the following prize (subject to verification in accordance with these Official Rules). 50,000 instant win prizes will be awarded consisting of one (1) Pepsi Max® Hat (ERV: $10.00) per winner.   Odds are 1 in 1,260; actual odds may vary depending upon actual number of game pieces released into the marketplace.

6.     SWEEPSTAKES DRAWING: Prize winner(s) will be selected in a random drawing from among all eligible entries received. Drawing will be held on or about July 1, 2012 and will be conducted by representatives of Pepsi Fulfillment Center whose decisions shall be final. Odds of winning depend upon the number of eligible entries received. Prize recipient(s) will be responsible for any tax, title, license, insurance, and registration fees associated with the Prize. The potential Prize winners will be notified by mail within three (3) days of the drawing. Prize winners will be required to sign an Affidavit of Eligibility and Liability/Publicity Release within ten (10) days of notification.

7.     TO CLAIM INSTANT WIN PRIZES:  To claim an instant win prize, follow the special prize claim instructions printed on the potentially winning game piece necessary for proper redemption.  Prize claim instructions will only be disclosed on the potentially winning game piece, and will not be disclosed through any other means.  When following prize claim instructions, potential winner will be advised of a unique mailing address to which the potentially winning game piece must be mailed (for verification purposes) via Certified Mail, Return Receipt Requested, postmarked no later than June 29, 2012 and received by July 6, 2012.  Proof of mailing does not constitute proof of delivery; proof of delivery does not constitute proof of a winning submission. You are not a winner until your game piece has been timely received and verified in accordance with these Official Rules.

8.     ELIGIBILITY:  Sweepstakes open to legal US residents in the 50 United States, age 18 years of age or older at the time of entry.  Employees of Better Vender Association, Vendors Purchasing Counsel, Vend Marketing Institute, Pepsi-Cola Company and its bottlers and all of their respective parents, subsidiaries, divisions, affiliates, suppliers, printers, distributors and advertising, promotional and judging agencies (collectively, “Sponsor and Promotional Parties”) and the immediate family members of such employees and persons living in the same household as such employees are not eligible to win. If a potential prize winner is a minor, the applicable prize may be awarded to his or her parent or legal guardian, who will be required to sign all prize acceptance documents and assume all responsibilities of the prize winner.

9.     GENERAL: This game is subject only to the laws of the New York State in the United States. Prizes will be awarded and/or delivered only to addresses within the United States.  Unclaimed prizes will not be awarded.  Except as determined by Sponsor in its sole discretion, no substitution of prize is offered, no transfer of prize to a third party is permitted and no-cash prizes may not be redeemed for cash value.  Void wherever prohibited or restricted by law.  Sponsor reserves the right to award a prize of equal or greater value if the published prize is unavailable.  Void wherever prohibited or restricted by law.  All federal, state and local laws and regulations apply.  Prize recipient will be solely responsible for paying all federal, state and local taxes on prizes; if applicable, winner will receive an IRS Form 1099 for the retail value of the prize.  Any portion of the prize not accepted by the winner will be forfeited.  No groups, clubs, newsletters or organizations may reproduce or distribute any portion of these Official Rules to its members. All entrants, as a condition of entry, agree to be bound by these Official Rules and the decisions of the Sponsor that shall be final and binding.

10.  WINNER NOTIFICATION/RELEASE OF LIABILITY:  Potential Prize winners will be notified by phone or and/or mail within (1) day of the drawing.   Prize winners may be required to claim his/her prize within ten (10) days of notification by signing and retuning and Affidavit of Eligibility/Liability Release.  In the event (i) any required prize documents are not returned within ten (10) days, if mail is returned to Sponsor as undeliverable mail without a forwarding address, a telephone notification is not confirmed to Sponsor within forty-eight hours, or winner cannot attend even on date specified, the prize may be forfeited and an alternate winner may be selected from among all remaining eligible entries.  Upon forfeiture no compensation will be given.   Prize winner(s), by acceptance of a prize, agree to release to Sponsor and Promotional Parties, their respective parent, subsidiaries and affiliated companies and their respective shareholders, officers, directors, members, employees, agencies and assigns from any and all liability, claims or actions of any king whatsoever for injuries, damages or losses to persons and property which may be sustained in connection with the receipt, ownership or use of the prize or white preparing for, participating in, and/or traveling to or from any prize-related activity or any type-graphical or other error in these Official Rules or in the announcement or offering of any prize.  Except for residents of TN and where prohibited by law, winners grant Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known the winner’s name, address, voice, statement, picture or other likeness, without additional compensation, for public relations, advertising and promotional purposes as may be determined by Sponsor.

11.  WINNERS’ LIST:  For the names of the major prize winners, send a self-addressed, stamped envelope before 6/15/2012:  Pepsi® Q1 2 Ways to Win, 1580 Wilderness Trail, Eagle River, WI. 54521.

12.  SPONSOR:  Pepsi Cola Company, Purchase, New York 10577

PEPSI, PEPSI-COLA, DIET PEPSI and the Pepsi Globe are registered trademarks of PepsiCo, Inc.

To enter Sweepstakes and receive a free code, mail this official entry form or a 3x5 card, hand printed with your name, age, address and daytime phone number to: Q1 Win2Ways Sweepstakes, PO Box 516, Eagle River, WI, 54521 postmarked May 15, 2012 to be received no later than May 30, 2012.

To enter Instant Win and receive a free game piece, mail this official entry form or a 3x5 card, hand printed with your name, age, address and daytime phone number to: Q1 Win2Ways Instant Win at North Star Marketing/ Pepsi Fulfillment Center, PO Box 788 Eagle River, WI 54521 postmarked by June 15, 2012.

NO PURCHASE NECESSARY. Sweepstakes open only to legal residents of the 50 United States, who are 18 years of age or older at the time of entry. To enter Sweepstakes via text message use your mobile phone to text the unique code on the static cling to 72579 between 1/15/11 and 6/15/12 (the “Sweepstakes Period”) to be registered to participate in the Sweepstakes.  To enter without sending a text message, S.A.S.E. no later than 5/30/12 to Q1 Win2Ways Sweepstakes,  PO Box 516, Eagle River, WI, 54521 during the Sweepstakes Period. To enter Instant Win and receive a free game piece, S.A.S.E. and daytime phone number to no later than 6/15/12: Q1 Win2Ways Instant Win at North Star Marketing/ Pepsi Fulfillment Center, PO Box 788, Eagle River, WI 54521 postmarked by June 15, 2012. Limit one (1) entry person/ email/ household/ wireless account per day regardless of the method of entry.  See Official Rules for details.  Sweepstakes and Instant Win subject to Official Rules available on the www.TheRulesPage.com/VendingQ12012.  Sponsor: Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, NY 10577. Void where prohibited.

Potential winning game piece must be postmarked by June 29, 2012. For more information or questions on this sweepstakes, please call 1-800-897-8463